Christian hip-hop artist KB releases his new album THIS CANNOT BE SOLD, a project built around a simple but pointed idea: the things that matter most can’t be bought, branded, or bartered. It’s KB at his fullest, moving fluidly through genres without asking permission, and features Ben Fuller, Ryan Ofei, Caleb Conley, and others.
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The album arrives as a rebuttal to how transactional the world has become, where algorithms now decide what gets seen, what gets valued, and what counts as worth something. Rather than reach for escapism, he leans into the tension of the moment, giving listeners language for a divided world instead of another way to numb from it.
“This album is about worth,”KB says. “What can’t be commodified is what actually holds you together. My marriage isn’t for sale. My family isn’t for sale. And I’m not interested in tickling itching ears just to stay likable. I’d rather give my best for God than water it down for what’s popular. That’s what THIS CANNOT BE SOLD is about.”
His singles, “Campaign,” “Got A Reason,” “Blood 2,” and “Left Hand“ each pulled back a different layer of THIS CANNOT BE SOLD.
It’s some of the most deliberate work of his career. The writing is dense and layered, built on wordplay and structure that reward a second and third listen, the kind of lyricism KB has built his reputation on since he first stepped into the genre.
That level of craft hasn’t gone unrecognized. Four Billboard No. 1 debuts, five Dove Awards, and a 2024 album, His Glory Alone II, that earned Rap/Hip Hop Album of the Year. He’s also an author, and hosts the podcast Southside Rabbi, where he brings the same directness to faith and culture that he brings to his records, reaching an audience of close to 2 million monthly Spotify listeners along the way.
THIS CANNOT BE SOLD is available now on all streaming platforms via Provident Entertainment.
THIS CANNOT BE SOLDTracklist:
1. TOO UNFAZED
2. SPEAK THRU ME! (feat. Kaden Jordan & WHATUPRG)
3. GOT A REASON (feat. nobigdyl.)
4. FLEX (feat. Scootie Wop & Bizzle)
5. LEFT HAND (feat. Terrian & Aklesso)
6. KEANU’S SONG (feat. KEANU)
7. FATHER (feat. Ben Fuller)
8. WE STILL BELIEVE (HLY FOREVER) (feat. Ryan Ofei & One Church Music)
9. NO FEELING LASTS FOREVER (feat. Dayshawnx)
10. BLOOD 2 (feat. Caleb Conley)
11. CAMPAIGN
12. GOD CAME THROUGH
13. THIS CANNOT BE SOLD
ABOUT KB
KB is a Dove Award-winning rapper, speaker, author, and podcaster known for pairing bold conviction with chart-topping hip-hop. Over a decade-plus career, he has earned 4 consecutive No. 1 debuts on Billboard’s Top Christian Albums chart, along with placements on the Billboard 200 and Top 5 on Billboard’s Top Rap Albums chart, while generating millions of streams worldwide. His acclaimed His Glory Alone era reached new heights with His Glory Alone IIwinning Rap/Hip Hop Album of the Year at the 2024 Dove Awards further solidifying his place as one of the genre’s most impactful voices.
Beyond music, KB is the cohost of the popular Southside Rabbi podcast and the author of Dangerous Jesus: Why the Only Thing More Risky than Getting Jesus Right Is Getting Jesus Wrong, using his platform to spark deeper conversations around faith, culture, and purpose. As he prepares to release new music, KB continues to push creatively while staying grounded in the values that have defined his career. Above all, he is a devoted husband to Michelle and a proud father of three, focused on building a lasting legacy.
KB –THIS CANNOT BE SOLD